Ewan the sheep (a.k.a) the dream sgeep is a cuddly to hang on your babies cot which plays real heartbeat / womb sound combinations that mimic the noises babies hear inside the womb. Such sounds have been scientificallyproven to hugely help settle and relax tiny babes as they make the difficult transition from womb to world. It is a creation of Easidream who also sell other sleep aid products
Huge thanks to Jules C, mum to Evie 6, Daisy 3 and little tiny baby Hugo who is only a few weeks old for her great review of Ewan the Dream Sheep.
Ewan the sheep
I have to admit to being a little dubious about the concept of this product so I thought I’d let my little boy (4 weeks) decide. I placed the product onto the womb sound and placed it next to him in his bouncy chair, he completely stopped in his tracks and was completely mesmerised by the sound. He most definately “recognised” the sound and it undoubtedly had a soothing effect on him. I also thought I would try and introduce the product again if Hugo cried to see if it was that miracle product every mummy desires- again it worked- Hugo doesn’t like his nappy being changed which seemed the perfect opportunity and again the sheep calmed him down.
The size of the product is perfect and the fact that it is a sheep seems to make sense for some reason! It is also nice and soft but not fluffy which feels safe around a precious newborn. I also like the fact you can attach to the cot for the stage when baby is in a cot and is put down awake to try and fall asleep themselves.
What could be better?
I don’t think the colour of the sheep and packaging match the USP of the product. When I think of the product the words that spring to mind are “pure”, “organic”, “calm”, “natural” and most probably aimed at a fairly affluent consumer not being an “essential baby purchase”. The amount of colours and busyness of the packaging did not fit with the concept very well and the sheep has a bright purple face and legs which isn’t very pure or calm etc. This colouring might also stimulate the baby not have a very sleep inducing/calming effect upon them! I would expect the sheep to be completely white in colour and also the packaging to be much cleaner in appearance- maybe white with green text.
When I attached the sheep to my cot I didn’t feel 100% sure the velcro would stay tight so I would improve the fastening mechanism if possible.
I’m not sure the name “Ewan” would help the product stand out on a store shelf- could the concept of the product be reflected a little more in the title- sleepy sheepy or sleep sheep!
Would I buy?
Now, would you like to win one?
Simply tell me the best thing about your bedtime ritual with your child. A winner will be picked at random next friday (June 16) at 8.30pm zzzzzzzzzzzzzzzzzzzz