How to hold a maternity swishing party

How to hold a maternity swishing party

Persil held a huge maternity swishing party and here they tell us how we can hold one too! Its a fab ideas for saving money and raising funds:

Why hold a Maternity Swishing Party?

Maternity clothes can be expensive and are only worn for a short period of time. Once mums have outgrown them,they may never be worn again. Onthe other side, many mums receive hundreds of baby clothes for their new arrival, which may never even see the light of day as they grow so quickly. Persil are  encouraging mums to wash and pass on these unused outfits to friends and family. By holding a Maternity Swishing Party everyone gets to swap their way to an item they really want! 

Who to invite

 Any friends and family who have either recently had a baby or are pregnant will hugely benefit from the party.


What guests should bring

 At a Maternity Swishing party, anything that’s suitable for mums and mums-to-be can be swapped, whether that’s maternity clothes or outfits from baby’s first year. Everyone has clothes that sit in the back of the wardrobe, so this is the perfect opportunity to pass them on to someone who needs them and hopefully receive something special in return!

How to hold a maternity swishing party

Photo Credit: net _efekt


Guest numbers

 If you want to keep the event intimate, invite around ten close friends and family. However, if you’d like to hold a larger event, thereby having more clothing choice and raising some serious funds  invite up to 30 people. You could even look into getting together with other mums or mums-to-be and holding the event at a local hall or pre-school.



Ensure that you have rails or tables for people to display their clothes. As people arrive, serve up coffee, tea and nibbles to help them settle in whilst you hang up or layout the clothes. When the room isready, the swish begins! Any latecomers can simply add their items to the rails as they arrive.



The party is perfect held at home or, for a larger event, why not try a local hall, school, nursery or café?


What you will need

1. Invitations

2. A few rails/tables for people to display their clothing items

3. Hangers

4. Mirrors 

5. Food serving platters, glasses/plastic cups, serviettes

7. Music

8. Charity boxes for donations 

 Pre event

  • When attending the party, encourage guests to bring along at least one item of quality clothing (suitable for mums-to-be or a baby up to one year old)
  • All items should be cleaned and washed in a product like Persil Non-Bio and Comfort Pure to ensure they are suitable for the most delicate of skins (or similar)
  • Feel free to also include baby accessories e.g. blankets or booties, as well as clothes – as long as they are machine washable!

At the event

  • The more items they bring, the more items they could receive in exchange!
  • No item may be claimed before the Maternity Swishing Party starts
  • As soon as the Swishing Party is declared open, everyone may try on or take what they want
  • Guests should try to only take the same number of items that they have brought along, for example if they bring one maternity top they should take home one item of clothing 
  • Ask that those attending make a small donation to Tommy’s, the baby charity, (or a charity of your choice)  in return for the goodies they will receive!


Your perfect swishing partner

Before swapping, it is essential to wash clothes with a kind and gentle detergent and fabric softener such as Persil Non-Bio and Comfort Pure. They are the perfect choice to bring your second hand clothesback to life, and being hypoallergenic and dermatologically tested, ensure they are soft enough for even the most delicate of skin whether that’s an expectant mum or newborn baby.


A word from Tommy’s, the Maternity Swishing charity of choice

The Maternity Swishing campaign is a fun but creative way to raise money to help save tiny lives, whilst finding a good home for all those redundant maternity outfits and baby clothes. At Tommy’s we believe every pregnancy should have a happy ending. We want to give every baby the best chance of being born healthy, so we work to fund medical research into the causes of premature birth, stillbirth and miscarriage, and provide a free information service that educates all parents-to-be about health in pregnancy. Our information service is informed by our medical research and includes a telephone midwife service, a comprehensive website and free books and leaflets promoting health in pregnancy.

 By 2030 we want to halve the number of babies who die during pregnancy or birth.

Tommy’s registered charity number is 1060508 and SC039280.

– Donation Line: 020 7398 3460



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