Polarn O. Pyret is a kids clothing company that’s been designing, manufacturing and distributing its own collections for the past 35 years, and it’s in a league of its very own in terms of making quality, stylish, fun clothes.
“Clothes that let children be children” – that’s the company’s first consideration when it gets to designing any of its garments. If you consider what’s best for children, then what’s best for adults and the environment will naturally follow.
Clothes that wash well, that wear well, and can and should be handed down through the children in a family, or between friends. It’s this that’s the most attractive, appealing and honourable aspect of this company’s outlook.
This ethos reflects its aims not as a money-making machine, but as an ethical company that wants only to do right by its customers. And this simple ethos, of course, feeds very naturally into the company’s environmental and social responsibility practices, too.
With PO.P’s collections being unisex (the company doesn’t believe in the need to genderize children at a young age), it means that no matter whether you’ve originally bought garments for a boy or a girl in the family – it can be handed down among boys and girls alike, which is fantastic.
So the key thing here is that when a parent invests in any garment from PO.P – whether it’s a baby grow, a knee sock, a woolly hat or an outerwear coat – they can feel 100% confident that it’s going to last – and last well enough so that it won’t look dishevelled or worn out when the next child gets around to wearing it.
There’s a brilliant offer on coats & jackets available at PO.P’s website at the moment, where if you buy an outer coat, you’ll get the inner fleece at half price. The combination of the outer jacket and the inner fleece means that this will be great all year round, as rainwear, snow- and windproof clothing: